Including a Klout Score on Your Resume

klout-score-pngEveryone knows how important your resume is to the job search and application process, but as the influence of social media grows in the corporate realm, how will it effect the way young professionals prepare their resumes during this competitive market?

According to AdWeek, applicants have been including Klout scores on their resumes since 2011. Should you include your Klout score on your resume or is it too blatant an attempt to impress hiring managers?

Let’s take a moment to break down what Klout is and how it benefits you as a social media influencer, because it’s another one of those “new platforms” that you may not have even heard of yet (and if you’re nodding your head while reading this, you’re going to appreciate the next paragraph).

Klout is a free service that measures your online influence on a scale of 1 to 100 using an algorithm that assesses your ability to drive action in social networks. This is a new concept simply because it gives a user’s social media influence a quantified value and gives companies the opportunity to engage thought leaders with special brand perks.

Once you activate it though, you run the risk of an algorithm either establishing your reputation as an online influencer or diminishing it to nothing with an impressively low score.

Truth of the matter is: Klout is still so new that no one knows how much faith they want to put in it’s ability to accurately access a user’s online influence over other users.

According to blogger Garth Knutson, “Klout is misunderstood. Many hate it, and you wouldn’t want to find your resume in the hands of one of its biggest detractors.” So if you decide to include your Klout score on your resume and your hiring manager is a non-believer? There goes that application.

But other professionals, like David Armano of Edelman Digital, support including your social graph on your resume if you can back it up. Armano says:

Organizations do occasionally hire individuals who have cultivated significant social graphs and the expectation is that they will use their skills and the “influence” associated by their online (and offline) reputations for the job.

This belief makes sense. It’s common to hear professionals suggest that young professionals include links to their professional Facebook, Twitter or LinkedIn account on their resume if applying for a new media position. If that’s the role you intend to play within the company, it may benefit you if the hiring managers are impressed by how many likes, followers, or connections you have.

The problem here? According to Klout, “The average Klout Score is actually 20, not 50.” So unless your score is “above average,” you may actually be embarrassing yourself by putting your Klout score on your resume.

Would you include your Klout score?

Leave a comment stating what your current Klout score is and whether or not you would or have included it on your resume. I’d love to hear your opinion on the matter.

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Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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