QUESTION: What is history / heritage’s role in organizations? According to George David Smith and Laurence E. Steadman, “scholarly historical research on strategy, structure, and the decision-making process is useful to company managers” and the study of a company’s history…
If, as the majority of the Supreme Court ruled in Citizens United v. FEC, a corporation has the right to express its voice in an election, whose voice is being represented? Does the CEO speak for the corporation, or do…
According to James E. Grunig, “Today’s public relations professional is focusing a great deal of attention on showing that an investment in public relations has a positive financial return on investment (ROI).” In truth, the pressing need to prove public…
Many public relations professionals are calling the Barcelona Principles “the first step toward establishing standards for measuring public relations.” According to a recent study conducted by media measurement company CARMA and PR News, communications professionals are making some progress toward…
Wondering why your business isn’t experiencing as much engagement on social media as you’d hoped? Your social media strategy (or lack thereof) may be the reason why you’re failing on social media. While some businesses only use social media three…