Social media has become a necessary tool for non-profits and businesses across the globe. The most commonly used by companies to publicize their image are Facebook, Twitter, and YouTube. However, with social media growing exponentially over the last few years,…
In the world of nonprofit organizations, marketing must be seen and approached differently than a normal business or company would approach their marketing needs. Effective nonprofit marketing should motivate people to donate, take action, and spread the word about their…
What is Personalized Marketing? Personalized Marketing is a type of marketing campaign that allows the company or organization to tailor their products, recommendations, and/or services to their customer’s needs and desires. Companies such as Amazon, Dell Computers, and NetGrocer are…
Released on July 11, 2013, the Netflix original series “Orange is the New Black” (OITNB) is based on the true story of Piper Kerman (Piper Chapman in the show), a women who “flew to Belgium with a suitcase of money…
Your nonprofit organization is in the process of preparing its Quarter 1 reporting and now is the time to ask your team, “Have we consistently been following our organizational plan for 2014?” Don’t allow too much time to pass before…