As Election Day (Nov. 6) quickly approaches, the internet is abuzz with infographics and articles suggesting which candidate is leading in the polls, who won what debate, and what voters are saying on social media platforms. While I admit that…
The Benefits of Corporate Relationship-Building & Legitimacy

According to William Benott and Augustine Pang, a company’s image is “subjective because it arises from information held by people about that company.” With this in mind, one’s ideas about a company and its relationships with external audiences can be…
Public Relations: The Ethics Issue

How can public relations professionals argue the nobility of PR activities when we cannot deny that the field was birthed out of negative activities like propaganda campaigns, spin doctoring, misrepresenting the truth, and manipulating the media? Dr. Shannon Bowen suggests…
The Pursuit of Happiness & Unrealistic Expectations

Contrary to popular belief: the more you strive for happiness at work, the more likely you’ll be disappointed. According to a recent study published in Perspectives on Psychological Science, if it’s your belief that you should be happy at work,…
Celebrity PR Highlight: Bruno Mars

I feel like I can represent the opinion of the female population when I say that Bruno Mars is a “dream guy.” This category is reserved for male celebrities that speaks to the female desire to be wanted, appreciated and…