Using Google AdWords to Attract Local Consumers

Recently, a lot has been said about how to reach potential consumers in today’s ever-segmented media market. With so many options, which is the best one for small businesses to choose?

Traditional media, such as TV and billboard are good for creating awareness, but may not be in front of customers when they are looking for your specific service. A radio ad can be quickly produced, but yet again, people may not be interested in your service when they hear the ad and are normally doing something else while listening to the radio.

What’s the Best Solution?

Advertising with Google AdWords is one of the most powerful ways for small businesses to reach customers when they are looking for your product or service. Why? Because, it allows you to be seen when a customer types in a product or service you sell in your geographic area. Many times when consumers shop online, they know what they want to buy, but they are unaware of who sells it. For example, if you have an anniversary or a graduation on the horizon, you may want to buy flowers.

It’s not something you do often, so you may be unaware of a local florist. By using an AdWords program, local florists can be right at your fingertips. Studies show that 90% of consumers use search engines to research products and services. The majority of that traffic is on Google.
google adwords geo-targeting
A Google AdWords program has several other advantages. Businesses are able to target certain keywords they want to appear under as well as have keywords they don’t want to appear as a choice. A plumber may have the ability to fix a sink at someone’s house, but they find that commercial jobs are more profitable. In this case, they would show up under “commercial plumber Philadelphia” but would not show up under “residential plumber Philadelphia.”

If you use other Google functions like Google Places or Google+, having an AdWords campaign will give you that much more exposure on a search results page. You can also pick your geographic reach and set how much you are willing to pay for a click to your website.

google adwordsGoogle will also send you reports to show how many times you received a click to your site, what words yielded the best results, how much you paid for that traffic and will even show you how many emails were sent, inquiry forms were filled out and calls were generated, if your website is set up to do so. No website? Not a problem. There is a program for companies that currently do not have one. As time goes on, businesses can change their keyword focus if needed.

In today’s economic environment, businesses want to lessen their risk when they are investing in advertising. That’s why YOakleyPR is giving a free $100 credit for Google AdWords to any business that signs up for its new online marketing service. We will walk you through the process of getting your campaign up and running as well as provide ongoing consultation.

For more information, please contact YOakleyPR.

This Google AdWords program requires a new AdWords account. The coupon voucher must be applied to the new account within 14 days of the account being opened. Program participants are required to spend a minimum of $25 in Google AdWords advertising to activate the coupon voucher. Participants must be in the United States or Canada. Only one AdWords offer can be used per client. For Google’s complete Google AdWords terms of services, please click here.

Suggested Reading

  • All Things D | Small Business Web Ad Dollars: Still Way Too Small
  • Search Engine Watch | ‘Geo-Conquesting’ Drives Customers Away from Local Competition with Mobile Ads [Study]
  • Web Marketing Today | Basic Checklist for How to Rank in Google Places

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Mark Smith

Mark Smith is a Digital Marketing Professional with more than eight years of experience in the sales and marketing industries. With a bachelor's degree in Business Marketing from University of Minnesota, Mark helps small businesses and nonprofit organizations take advantage of emerging technologies so that they can "be in front of customers who are ready to buy!"

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