Has instant gratification ruined our society?
Within the last year, there have been changes in the fast food industry that make me wonder just how much “service” consumers expect from chain restaurants.
Consider your local Burger King. You enter the lobby and expect to be served a burger, fries and a Coke . . . but what about a beer?
In the summer of 2011, Burger King opened three “Whopper Bar” locations that give customers the option of ordering an “ice cold beer” (as stated in their menu). Half a year later, you can find Whopper Bars in New York, Memphis, Orlando, Miami, Las Vegas, and Kansas City.
On the 16th of January, Burger King announced that they would start testing a home deliver service in the major Washington, DC area so that they could compete with the pizza industry. With special thermal packaging, a #6 could be at your door in about 30 minutes.
Some activists argue fast food chains are making unhealthy eating options too accessible to consumers, especially considering the obesity and diabetes rates here in America. They also argue that offering alcoholic beverages could increase the rate of alcohol-related incidents like teen D.U.I.s or deaths.
I don’t feel that one can lay blame on fast food chains. Pizzerias have traditionally operated in both the alcohol and food-delivery industries for years without a noted impact on alcohol-related incident rates. If you desired to order some Burger King online and alcohol isn’t available for delivery or underage consumption, can you really complain? Offering Burger King for home-delivery will surely make fast, high-calorie options more available, but let’s be honest, if I wanted it, I have no obstacles to getting it.
This is the era of information technology with instantaneous access to everything and anything. We’re too spoiled now to accept less. Burger King realizes this and is trying on new hats to maintain their dominance in a country stressed by a recession. Should we be criticizing them for attempting to survive rather than accepting the fact that we can no longer stay set in our traditional ways?