Is traditional media finally going to bite the dust? Will the public relations industry determine an industry standard for reporting and measurement? Will you even have a job in 2014?!
This article by Christopher Penn, highlights six trends to watch in 2014, including: backlash against content marketing, the decline in traditional media outlets, and how analytics will improve the way PR professionals function in 2014.
Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.