The 5 Biggest Public Relations Disasters of 2013

 

The YOakleyPR Newsletter


PR Trends

6 Public Relations Trends to Watch in 2014

Is traditional media finally going to bite the dust? Will the public relations industry determine an industry standard for reporting and measurement? Will you even have a job in 2014?!

This article by Christopher Penn, highlights six trends to watch in 2014, including: backlash against content marketing, the decline in traditional media outlets, and how analytics will improve the way PR professionals function in 2014.

Battle of the Medias

5 Reasons Why Traditional Media Still Matters

As many of you know, “new” doesn’t always mean “improved.” Just because it is a new year doesn’t mean that you should completely abandon old practices.

In this article, Lisa Noble outlines why traditional media is still the building block for public relations. Learn how to integrate your social and traditional media to amplify your message.

Read more>>

PR Stunts

Top 20 PR Campaigns And Stunts of The Year

Looking back on 2013 wouldn’t be the same without at least one article that highlights the biggest losers and the Kings of PR Stunts.

Let’s kick-off the new year by reviewing some of the most notable campaigns and cringe-worthy disasters of last year (besides Justine Sacco‘s AIDS Tweet)!

In this article by Rich Leigh, you’ll be inspired by some of 2013’s most original and successful campaigns.

Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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