Your Holiday Rush Public Relations Survival Pack

 

angry birds

Building the Angry Birds Brand [Research]

Since it’s release in 2009, the Angry Birds franchise has established an international brand presence via physical goods, corporate relationships and licensing partnerships. Find out how Rovio Entertainment built the Angry Birds brand by clicking here.

content marketing

The Future of Content Marketing

Did you know that 54% of B2B marketers plan on increasing their content marketing spending in 2013? Take advantage of this free American Marketing Association webinar featuring Steve Rotter, Vice President of Brightcove, discussing content marketing benchmarks, budgets and trends for 2013. Click here to register for this webinar.

PR vs Marketing

Social Media: PR’s Entrée to Marketing’s “Big Idea”

The battle for social media ownership is a chronic issue in the public relations and marketing fields. According to a new survey released by the PR firm, Makovsky, 74% of CMO’s and CCO’s are still at odds over who controls social media and this impedes on the success of their PR and marketing departments. Click here to read the full article by Ken Makovsky, President of Makovsky.

 

Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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