If you haven’t noticed it already, you’ll soon start to see a number of changes on LinkedIn.
The professional networking site will now utilize a new unified search feature that will serve up a list of people, companies, jobs and groups all in one comprehensive page of results.
The site will also add an auto-complete feature that will produce better results overtime. The more you use it, the better the auto-completewill become at predicting the type of content you want! Check out these updates and get ahead of the competition.
Marc Purtell of says that, “Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak.”
Purtell suggests that small businesses with limited budgets use the Google Adwords Keyword Tool, Google Analytics, and Rank Checker to make informed decisions on keyword targets and set up successful search engine optimization (SEO) campaigns.
Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.