If the first time your organization starts to act in the social Web is when you have a crisis, you’re too late…Trust is a capital commodity in social networks and if you haven’t invested in it before you have a crisis, you’ll have none to draw on.
– Christopher Barger, author of The Social Media Strategist
I found The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger to be a refreshing, insightful, and entertaining guide to social media strategy. Barger’s ability to exemplify content with case study examples and personal opinion breathed new life into what could otherwise have been a boring lecture on social media best practices and facts.
An interesting entry-level discussion on social media and the role it plays during a communications crisis, chapter 12 gave clear examples of past failures and future strategies to prepare your company for a social media onslaught. The case studies weren’t overwhelming, but factual breakdowns that allowed you to clearly understand the crisis and get your brain churning with alternative resolution strategies.
Don’t be afraid of starting your social media strategy planning, because Barger’s got it covered. I’m glad that I stumbled upon the free preview chapter via Jobvite, and am now convinced that this book would make a good addition to my book shelf.
Social Media Suggestions from Barger
- Try to snap up as many variations of your brand name as possible to prevent phony accounts and misrepresentation of your brand’s mission, core values, or crisis communication messages
- The speed at which your organization’s blunders will be made public has been amplified by Facebook and Twitter. Don’t underestimate customers, employees, and unhappy activists.
- There are 6 Social Media Crisis Types: Individual-generated, customer service, political campaign attacks, social media campaign failures, organizational hesitancy, and organizational meltdowns.
Click here if you would like to preview Chapter 12 of Christopher Barger’s book, The Social Media Strategist: Build a Successful Program from the Inside Out. You can also purchase the full book on Amazon by clicking here.