Super Bowl XLVII: Blackouts, Big Bucks, and Beyoncé

Known as the biggest sporting event of the year, the Super Bowl serves up something for everyone by combining football rivalries, lively music and over-the-top commercials!

The Commercials

Over the past 47 years, the commercials alone have drawn millions of wide-eyed viewers, created national anticipation and generated millions of dollars in annual revenue.  Let’s face it—the Super Bowl is a marketer’s dream! Where else can you capture an audience of millions in one setting?

According to David Goehst of Technorati, “Television viewers interact with social media alongside live telecasts.” To meet this emerging trend in information sharing and get the jump on the competition Goehst says, advertisers are working to overcome “visibility issues and content perplexities and, simply put, have better audience saturation on big stages.”

Although some viewers complained that advertisers may have ruined the big surprise by “leaking” their Super Bowl ads online to jolt viewers into going to YouTube and watch the commercials and make comments, the thousands of comments the teasers generated show—they tuned in anyway! It was a blatant attempt to take advantage of social media, boost sales, and become trending topics, but it’s understandable when you consider the fact that a 30-second spot during this year’s Super Bowl cost $4 million (CNN Money.)

While some of the Super Bowl commercials were a bit confusing and awkward (GoDaddy and Century 21), there were some clear winners. The Tide, Samsung and Hyundai Teams stole the show with quick-witted, memorable, and funny spots and one of Toyota’s commercials, which featured Kaley Cuoco of Big Bang Theory, was the most shared Super Bowl ad pregame. If you missed some of the commercials aired throughout Super Bowl XLVII, check out this complete list from Business Insider.

The Super Bowl Halftime Show

super bowl 2013 destinys childNo one could escape hearing about this Pepsi Halftime Show. Not only was it a trending topic that had numerous stories posted online before, during, and after the game, but it happened right on the heels of a highly publicized lip-syncing controversy. It’s safe to say that, during her 12 minute performance, Beyoncé silenced critics and won over a few new fans as she belted out former and current chart-topping hits, including: “Baby Boy,” “Crazy in Love,” “Single Ladies (Put a Ring on It)” and “Halo.”

Seeing the Destiny’s Child trio onstage was a much rumored about and welcome treat for game attendees and fans. It seemed as though each performance, from “America the Beautiful” with Jennifer Hudson and Sandy Hook Elementary Students to the ballad-style “Star Spangled Banner” by Alicia Keys, lead to a night filled with surprises and great performances. Musically, each performance hit a high note via social media.

The Game

The Ravens started the game with an ambitious lead and had some plays that were simply amazing. Viewers almost lost it when Baltimore Ravens wide receiver Jacoby Jones (12) set an NFL postseason record with a 108-yard kickoff return against the San Francisco 49ers during the first play of the second half.

In a strange twist of fate, the New Orleans Superdome experienced a blackout for about 33 minutes during the second half of the game. Thousands of outrageous tweets featuring hashtags like #SuperBowlConspiracy and #SuperBowlBlackout soon followed. Mashable was even able to publish a well-timed “15 Things That May Have Caused Super Bowl Power Outage” article within minutes of the incident.

Some marketers took advantage of the blackout by tweeting witty comments. For example Tide, the stain removing powerhouse, tweeted, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower.”

The first half had the Ravens leading 21-6, but the blackout allowed the 49ers to review some of the game footage and identify mistakes they were making—breathing new life into the second half! By the end of the third quarter, the Ravens were only leading by five points (28-23) and previously confident fans started to get nervous. The game went down to the wire.

With only 1:55 left on the clock and the line of scrimmage at 4th & goal, the 49ers (29 points) made one last push for a touchdown only to be deprived by an out of bounds pass that would have won the game. A gripping end to a sometimes disastrous game, the Baltimore Ravens won 34-31. For photos from the final moments of Super Bowl XLVII, check out this slideshow from CNN.

(Photo credit: justjared / ibtimes)

Vannessa Wade

Vannessa Wade is the founder and CEO of Connect The Dots PR in Houston, Texas. An alumna of the University of Houston, Wade specializes in public relations and community development programming for nonprofit organizations and corporate businesses and has been featured in numerous newspaper, television and radio segments.

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