Measuring Social Media ROI — Is it Even Possible?

 

Can You Measure the ROI
of Social Media & PR?

pr roi

10 Ways to Measure the ROI of Public Relations

According to Everything PR, “The times when PR ROI was difficult to measure are long gone.”

While many executives still consider ROI in financial terms, there are now many other things that can be considered when calculating the return on a PR investment like immediate PR mentions and outcomes, social media metrics, and long-term outcomes.

target-neiman marcus

Case Study: The Target-Neiman Marcus Holiday Collection

Ever consider the financial story behind the Target-Neiman Marcus Holiday Collection?

Read this case study discussing the “ultimate designer collaboration,” Target released in Q4 of 2012 and decide if it was a financial failure or a public relations win that created millions of impressions, drove traffic to the stores, and created brand impressions for both companies.

social media roi

5 Steps to Calculate Social Media ROI Using Google Analytics

While marketing professionals have recognized the mandate to be socially engaged, the monetization and ROI of social media to support business goals still eludes many.

Many marketers struggle to quantify their efforts and demonstrate ROI, unaware that this data is readily available to them through Google Analytics Social Reports.

 

Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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