Celebrity PR Highlight: Bruno Mars

I feel like I can represent the opinion of the female population when I say that Bruno Mars is a “dream guy.” This category is reserved for male celebrities that speaks to the female desire to be wanted, appreciated and beautiful. In my opinion, the only other male celebrities that fell into this category (within the last 10 years) were Trey Songz, Usher, and Chris Brown (until he had that domestic violence incident against former-girlfriend Rihanna).

Bruno Mars, pop singer of songs like “Grenade” and “Just the Way You Are,” is being tried for a felony cocaine possession charge and is due before a Las Vegas judge on February 4, 2011.

Reports claim that Bruno Mars, whose real name is Peter Hernandez, will make a plea bargain to avoid felony charges. An article released by the Associated Press states that if he “pays a $2,000 fine, performs 200 hours of community service, completes drug counseling and stays out of trouble for a year, no conviction will remain on his record.”

Now, this isn’t as bad as the Brown/Rihanna incident, but I must say that my opinion of Mars as an individual has somewhat fallen. My opinion of him as a singer? Untouched. I think that his songs have a fun, romantic, soul-searching tone that truly reaches his target audience: women.

When I listen to songs like “Grenade,” I have to admit that, although I would never wish my significant other to take a bullet to the brain to save my life, the severity and depth of the offer has a romantic fantasy novel appeal to it. To think that he would even offer makes the female heart pitter-patter and a girl go, “Awwww.”

To hear that Bruno Mars is a cocaine user is surely a disappointment, but I don’t think that it will have a negative affect on his career when it comes to his fan-base or the seven Grammy Awards he was recently nominated for. Despite his weakness to the white powder, it may actually be good for his fans to think of him as a “human” and not keep him on a pedestal as “a dream guy.”

Bruno, please clean yourself up. I would hate for you to become the next “Lindsay Lohan” embarrassment to music. Please don’t become a junkie. I love your music, but if that’s the only way you can produce it, maybe you should consider another field? I’d hate to think that all the beautiful words are results only of your brain deteriorating from cocaine inhalation.

Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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