The Integrating Social Media in Business online course provides participants with an introduction to the use of social media and social networks within a business context by examining online strategies and the roles they play in designing and implementing an integrated marketing communications plan. Additionally, participants have the opportunity to build, implement, and analyze the effectiveness of a social media plan using major social media platforms such as Facebook, Instagram, Twitter, and WordPress.
This course is intended for professionals in communications, marketing, public relations, and others who are interested in expanding their social media skill set for personal and/or business purposes.
- Participants complete this course with a basic knowledge and awareness of social media tools.
- Participants learn how businesses use social media to listen, converse with, energize, support, and embrace target audiences online.
- Participants learn how to relate business goals to social media outputs, and identify tools for social media measurement.
- Participants research, design, create, and potentially implement a multimedia campaign online in conjunction with a real nonprofit or for profit organization.
Tell us what you think!
In an effort to improve the quality of online resources available to young entrepreneurs, YOakleyPR offered a free social media course in 2014.
At this time, we are conducting a research study with experienced public relations and marketing professionals. Your input can help us determine the social media sites small businesses and nonprofit organizations are utilizing in their integrated marketing strategies and improve the course quality for future participants.
We estimate that it will take you approximately two minutes to complete this survey.
Your input is very important to us and will be kept strictly confidential (used only for the purposes of research for this project). If you have any questions, please email us.
If the survey does not appear below, please click here to take the survey.