Social Media

Socail Media for Nonprofits in Philadelphia

“Technology and social media have clearly transformed how readers find and consume content. Apps and social networks are the new portal to news.”

— Public Relations Society of America

Today’s internet marketing landscape involves so much more than simply “having a website.” While having an easy to navigate and mobile-friendly website is important, it is also important to have strong social media profiles that can help increase traffic to key landing pages for promotions or sign ups, and increase audience engagement.

Creating and managing a social media accounts on the social networks your consumers utilize can provide your team with a new resource for communicating with your constituents and garnering feedback or testimonials.
Allow YOakleyPR to assist your team with developing: an active listening strategy for social media; a social media editorial calendar for your accounts; and initiatives that keep your business goals in mind and highlight your organization’s return on investment (ROI).

Click here to schedule a consultation, and be sure to mention social media when you speak to our team.

Social Media Services:

  • Social Media Editorial Calendars
  • Strategic Planning for Social Media Use
  • WordPress Blog Set Up & Management
  • Blog Content Development (weekly, bi-weekly, & monthly)
  • Social Media Monitoring & Reporting
  • Social Media Account Creation & Management (Facebook, Twitter, LinkedIn, Google+)

Your Social Media Return on Investment

social media measurementAccording to HootSuite, the best social media strategies include these three steps that will allow for relevant measurement of social media marketing ROI.

1. (R) Role Definition
Determine the goals and the role they will play in achieving business objectives.

  • Educate & Entice
  • Drive Trust & Awareness
  • Convert & Sell
  • Care & Delight

2. (O) Objective-Based Content
Produce content that aligns with these roles and objectives. A common error for many businesses is to aimlessly post content to attract attention which wastes a lot of time and resources.

  • Social Content that Educates & Entices

3. (I) Interpret Results
It is important to understand the context in which the content and data are being presented, and what the ultimate goals to properly interpret them. The amount of likes and +1s are simply numbers; to gain insight into what these numbers represent, they must be interpreted in a meaningful way.

  • Reach
  • Engagement
  • Conversion
  • Caring & Sentiment

Is this the service you’re looking for? Tell us more about your social media needs when you schedule your phone consultation.