How to Create Great Social Media Content

Your website has only seconds to capture your visitor’s interest so social media managers strive to create proactive content so edgy, challenging, or jaw-dropping that readers simply must click the link and read more.

One way to improve your engagement rates is to ask fans what they want to hear. One suggestion is to use Facebook’s poll option to share questions with your target audience and discover what people want. Use the information you collect to identify what your next steps should be.

You should also create content with that can be repurposed (a.k.a. “reused”) across various social media platforms as an engaging blog article, wall posts, tweet, informative infographic or interactive video. For each item that you make, ask yourself if there are 2-5 ways for you to reuse that content.

In this Content Development & Social Media SlideShare presentation, Griffin explains content development in greater detail. I especially like slide #6 and how it breaks down the different ways one piece of content can be used across different social media platforms.

If used correctly, social media sharing can build lasting relationships, generate sales leads, encourage sharing, and build your online reputation. In a recent article featured on, authors Chad Barr and Alan Weiss offer the following content development suggestions:

  • Don’t attempt to tag, label, and identify every single item.
  • Focus on those things that are most important for your credibility.
  • Use a device such as Google Alerts to let you know how you’re being perceived and detected.

How do you develop content for various social media platforms? Leave a comment below with an example.

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Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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