A recent study by HubSpot social media scientist Dan Zarrella shows that LinkedIn is the best social network for boosting search engine results via link sharing.
Zarrella compiled a database of 25,000+ URLs that were “shared at least once on Facebook, Twitter, and LinkedIn, were at least a month old, and had at least one incoming link.”
I found the results of HubSpot’s study to be somewhat surprising, but have to agree that my experience with content sharing via LinkedIn has produced higher traffic and blog post shares. Although it is easier to share a link via Facebook or Twitter, as opposed to having to direct your shared content to a group on LinkedIn, Zarrella found that “the strength of the relationship was strongest for LinkedIn.”
Think about it. Sharing a link on LinkedIn gives your content a variety of opportunities to reach your desired audience. For example, I’m a public relations professional that is a member of almost 50 LinkedIn groups that consist of like-minded individuals who would be interested in much of the content I deem to share, i.e. best practices, trending issues in the industry, and networking events.
When I share a link on LinkedIn, it has the opportunity to show up on the new news feed, I can post it to the YOakleyPR LinkedIn company page for my followers to read, it can be a group discussion, it can be included in the group daily or weekly digest, picked up by LinkedIn Today, and included in the LinkedIn Update sent directly to my connections’ email inbox.
As a matter of fact, if you’re a member of groups like “PR Professionals,” “Facebook & Twitter for Business,” “Twitter for Communicators,” “Social Media News,” and many more, you’ve probably seen some of my posts over the past few months via one of the channels I just shared. And if you’re nodding and saying, “Oh yeah…I did!” right about now, then you are probably thinking about how to utilize some of these LinkedIn options to get your links clicked as well.
Feel free to leave a comment discussing whether or not LinkedIn has helped you raise traffic on your website. Let me know if you agree with the HubSpot LinkedIn study results and whether or not it will change how you interact on LinkedIn.
Below is a SlideShare presentation from HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin discussing key findings from the 2012 State of SEO and Internet Marketing webinar.