As more companies make the shift from traditional communication channels to new online and social mediums, there has been a noticeable increase in interest in public relations and social media activities from small businesses.
Although these new communication platforms hold numerous opportunities for small organization growth, many small businesses remain hesitant to engage in social media.
For my Kent State University master’s Public Relations Theory and Practice course, I presented a multi-genre research paper that addressed the uncertainties of smaller organizations, and highlighted the benefits of social media to those considering adding these activities to an existing or upcoming public relations strategy.
If you have an interest in reading the full research paper, please click here.
Below, you can find a complimentary SlideShare presentation that summarizes the paper and highlights quotes from some of the leading public relations and social media strategists in America.
I would like to extend a special “thank you” to Melinda Emerson (@SmallBizLady), Gini Dietrich (@GiniDietrich) and Andrea Weckerle (@AWeckerle) for their assistance with this research and encourage you to follow them on Twitter if you have a vested interest in social media strategy as it relates to small businesses and nonprofit organizations in the United States.