Social Media Benefits for Small Business

As more companies make the shift from traditional communication channels to new online and social mediums, there has been a noticeable increase in interest in public relations and social media activities from small businesses.

Although these new communication platforms hold numerous opportunities for small organization growth, many small businesses remain hesitant to engage in social media.

For my Kent State University master’s Public Relations Theory and Practice course, I presented a multi-genre research paper that addressed the uncertainties of smaller organizations, and highlighted the benefits of social media to those considering adding these activities to an existing or upcoming public relations strategy.

If you have an interest in reading the full research paper, please click here.

Below, you can find a complimentary SlideShare presentation that summarizes the paper and highlights quotes from some of the leading public relations and social media strategists in America.

I would like to extend a special “thank you” to Melinda Emerson (@SmallBizLady), Gini Dietrich (@GiniDietrich) and Andrea Weckerle (@AWeckerle) for their assistance with this research and encourage you to follow them on Twitter if you have a vested interest in social media strategy as it relates to small businesses and nonprofit organizations in the United States.

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Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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  • Great slideshare on social media! I just have one point that I think I would add and that is not to forget about building relationships on Facebook as well as Twitter. An article just came out on AdAge today talking about how important it is to reward your brand advocates and superfans to keep them loyal to your brand and services. Here’s the link if you are interested in the full article: http://adage.com/article/digitalnext/facebook-base-engage-superfans/238773/

  • Hi there — I’m glad you were able to enjoy the paper or SlideShare presentation. I intend to expand upon it in the future, so please feel free to let me know if you have any suggestions!

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  • Thanks so much! The presentation has received over 300 views which is encouraging. I’m just waiting on a grade from my professor!

  • The slides look great! I love the stats you pulled to help make the case. Congratulations!