Preparing for Social Media Customer Service During the Holidays

social media scandals

Top 5 Ways To Prepare For Social Media Scandals

How can you use social media to manage concerns and better understand your customers?

In this article, Schalk Viljoen you’ll explore how social media makes it extremely easy for a customer’s opinions to go viral and identify five ways to avoid (or prepare for) social media complaints or attacks.

social media customer service

Preparing for Social Media Customer Service

“The holidays are a time of chaos and frenetic energy, but not for you—you’ve gotten your marketing plan put together, your website is ready to handle the extra traffic, your fulfillment team is ready for the extra orders and your social media customer support plan is in full effect.”

In this article from Nichole Kelly, President of Social Media Explorer, you’ll learn how the holidays are an important time for sales, but they’re just as important for customer support.

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10 Worst Social Media Meltdowns Of 2013

Social media can be a marketer’s best friend or worst enemy, and no year would be complete without a roundup of memorable social media meltdowns, from Facebook faux pas to epic Twitter tirades.

In this slideshow by Kristin Burnham of InformationWeek, you’ll review some of the social media mistakes committed by big brands, including: rogue employees posting to social networks, tasteless promotions during tragedies, and scandals caused by loose-lipped CEOs.

Yasheaka Oakley Owens

Yasheaka Oakley Owens is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to small businesses and 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

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