With the rise of marketing and advertising, our society has become inundated with products, companies and brands vying for attention. And with a public that has an increasingly difficult time focusing on one product or image, a brand needs to…
When you think of a polar bear, what is the first thing that comes to mind? Maybe it’s a cute picture from Pinterest or that one time you went to the zoo, but Coca-Cola won’t be far behind. Coca-Cola has…
Respond to the following observation about public relations: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an…
Paralympian Oscar Pistorius is currently the only suspect in the alleged “premeditated murder” of his girlfriend Reeva Steenkamp on Thursday, February 14. According to reports shared by CNN, Pistorius claims that he was not wearing his prosthetic legs when he…
We all remember the February 2009 felony assault story of Chris Brown and Rihanna. The accusations of domestic abuse between the couple, and the photos of a battered Rihanna generated a massive amount of criticism and induced outrage in celebrities,…