When you think of a polar bear, what is the first thing that comes to mind? Maybe it’s a cute picture from Pinterest or that one time you went to the zoo, but Coca-Cola won’t be far behind. Coca-Cola has…
PR Highlight: The Polar Bears by Coca-Cola
PR Highlight: The GoldieBlox Super Bowl Ad
Disrupting the pink aisle with toys for future innovators! I recently attended the Philadelphia Chapter of the American Marketing Association’s (AMA) “Super Bowl Smackdown” event which invited local marketing and advertising professionals to come together and critique the effectiveness of…
How Cadbury’s Chocolate Thumb Increased Facebook Engagement
As social media continues to become an integral part of marketing and communications campaigns, it never hurts to examine successful campaigns and identify ways to incorporate new strategies into your own social media plan. Let’s take a look at one…
Building the Angry Birds Brand
For my Kent State University master’s Public Relations Management course, I presented a research paper that analyzed the public relations and marketing strategies of Rovio Entertainment’s Angry Birds franchise. The paper highlights Rovio’s ability to successfully build, differentiate its brand,…
Using LinkedIn to Get Ahead
On November 7, I served as a guest speaker in the professional development lecture series at Cheyney University of Pennsylvania. As an alumna, I was very pleased to have been extended an invitation to discuss the benefits of LinkedIn with…